Facebook, MySpace, YouTube Banner Rates Down 45% since February

Digital analytics firm PubMatic reports that banner ad rates on Facebook, MySpace, YouTube have fallen 45% since February, to 18 cents per thousand page views.

Media buyer Starcom is spending more on video ads within full-length episodes on Hulu.com (NBC and Fox), ABC.com, CBS.com and other TV network websites — buys that include branded channels with customized backgrounds and featured video.

YouTube and MySpaceTV allow individuals and professionals to build ad-supported branded video channels. Nestlé, Hanes, 3M, Procter & Gamble, and Hewlett-Packard are buying $200,000 channel sponsorships. YouTube charges $175,000 a day for an ad on its home page and along with $50,000 more on other Google or YouTube ads.

With pre-roll video ad abandonment reaching 70%, Forbes reports that short pop-up rollover banners displayed along the bottom of the video window after 15 seconds get 8 times more click-thrus as standard banner ads outside the video.  Rollover companion banners displayed next to the video box receive click-thurs up to 46 times more.

http://www.forbes.com/technology/forbes/2008/0616/050.html

US video ad spending is projected to reach $4.3 billion in 2011.

YouTube delivered over 4 billion views in March 2008.